SERVICES: Digital Marketing & Social Media Management
01. The Challenge
Pablo Cheese Tart was established in 2016, and their challenges include overpriced cheese tarts, unorganized social media content, and an incorrect marketing niche. This leads to consumers choosing Pablo Cheese Tart’s competitors rather than Pablo Cheese Tart. This causes a severe decline in everyday sales and consumers start to lose confidence in Pablo Cheese Tart products.
02. The Solution
A reworked social media plan was devised by the Double Creative Asia team to resolve the overpriced cheese tart issue by channeling, creating blog posts, and promoting the product. Weekly updates on promotions such as happy Halloween, birthdays, and loyalty programs. Double Creative redesigned a niche market by combining five elements: minimal competition, strong market demand, solving practical needs, and professional, personal satisfaction.
And the day came when the risk to remain tight in a bud
was more painful than the risk it took to blossom.– BILLI REUSS
03. The Result
In the results of the live survey Double Creative conducted at the Pablo Cheese Tart Shop, consumers began to gain confidence in Pablo Cheese Tart products. Pablo Cheese Tart has allocated more than 3000 loyalty customers to our marketing niche program, as well as more than 23,000 followers on Instagram. Dato Lawrence Sim is happy with our niche marketing program for Pablo Cheese Tart, which has led to more than MYR2800 in sales every single day.